Marketing News

Guava Girl Summer on Tap with Tarte, Dunkin’ Collab

The new collection includes a lip tint, shimmer glass lip plump and lip melt mask.

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By: Lianna Albrizio

Associate Editor

The foodie trend of 2025 continues to heat up for summer. Tarte Cosmetics, known for its Maracuja franchise, is capitalizing on the season’s favorite cool-down libation – refreshers – with a new partnership with Dunkin’ Donuts. Inspired by Dunkin’ Refreshers, iced beverages made with B vitamins and energy from green tea in Strawberry Dragonfruit and Mango Pineapple, the collection taps into the Guava Girl Summer trend. The new fad is about embracing vibrant, tropical energy where cor...

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